How Ticket Presales Work: A Complete Guide to Early Access Tickets

Concerts, festivals, and major events are some of the most sought-after experiences in the world. But getting tickets to these events—especially for high-demand shows—can feel like winning the lottery. One way savvy fans boost their chances is by taking advantage of ticket presales. But what exactly are presales, how do they work, and are they really worth it?

We’ll break down everything you need to know about how ticket presales work, from different types of presales to how to get your hands on that elusive presale code.

What Are Ticket Presales?

Ticket presales refer to the limited-time opportunity to buy event tickets before they go on general sale to the public. Presales typically happen days—or sometimes even a week—before the official sale begins, offering exclusive access to tickets for select groups of people.

Presales are not just a marketing gimmick. They serve important functions:

• Reward loyal fans

• Prevent ticket scalping

• Build excitement and momentum

• Manage ticket demand more effectively

By securing early access tickets, fans can often snag better seats at face value before tickets get bought up and resold at inflated prices.

Types of Ticket Presales

There are several types of ticket presales, and knowing which one applies to your event can make a huge difference.

1. Fan Presale

These are designed for loyal fans and followers of an artist, sports team, or brand. You typically need to sign up for a fan club or mailing list to receive a presale code.

Example:Taylor Swift often holds fan presales for members of her "Taylor Nation" email list.

2. Credit Card Presale

Major credit card companies like American Express or Citi partner with ticketing platforms to offer exclusive access to their customers.

Benefits:

• No membership fees

• Often first access to premium seats

• Great for fans who regularly attend concerts

You usually have to pay with the specific credit card to complete the purchase.

3. Venue or Promoter Presale

These presales are offered by the venue hosting the event or the promoter organizing it. Signing up for the venue’s newsletter can get you access.

4. Radio or Media Presale

Local radio stations and media outlets may give out presale codes during promotional giveaways. These are typically less competitive but still offer a decent shot at tickets.

5. VIP or Package Presales

These include ticket bundles that may offer meet-and-greet opportunities, merchandise, or other perks. These are usually priced higher but offer a premium experience.

How to Gain Access to a Ticket Presale

Getting access to a ticket presale requires some prep work. Here’s how to make sure you’re ready when tickets drop:

✅ Sign Up for Newsletters and Fan Clubs

Most fan presales and venue presales require you to be on a mailing list. Sign up early and look out for emails with presale codes and dates.

✅ Get the Right Credit Card

If it’s a credit card presale, make sure you have the correct card (e.g., Amex, Citi) and that it’s active and ready to use.

✅ Create an Account on Ticketing Platforms

Most ticketing platforms like Ticketmaster, AXS, or See Tickets require you to create an account to buy tickets. Fill in your billing info ahead of time to avoid delays.

✅ Follow Artists and Venues on Social Media

Artists and venues often share presale information, codes, or direct links via Instagram, Twitter, or Facebook.

How Presale Codes Work

A presale code is a unique or shared string of characters that gives you access to buy tickets before they’re available to the public. Some codes are generic ("AMEX") while others are personalized and sent via email.

Where to Enter the Code:

1. Go to the event page on the ticketing site.

2. Look for the presale date and time.

3. Enter your presale code in the designated box.

4. Unlock access and proceed to checkout.

Make sure you’re on time—presales often start right at 10:00 a.m. and can sell out quickly.

Pros and Cons of Ticket Presales

Pros:

• Early access gives you a better shot at good seats.

• Reduces stress of waiting for general sale.

• Sometimes offers discounted or exclusive bundles.

Cons:

• Not all inventory is released during presale.

• Popular events can still sell out fast.

• Sometimes, prices may be inflated compared to general release.

Common Myths About Presales

Let’s bust a few myths.

Myth 1: Presale tickets are always cheaper.

Not necessarily. Sometimes they’re priced the same or even higher due to added perks.

Myth 2: If you miss presale, you're out of luck.

False. General sale still offers plenty of tickets—just possibly less choice in seating.

Myth 3: You need a code for all presales.

Some presales (like those through ticketing apps) require only account sign-in or specific credit card use.

Tips to Maximize Your Chances During Presales

✅ Use Multiple Devices

Login on your phone, tablet, and computer to increase chances—just don’t try to buy from all simultaneously.

✅ Be Logged in Early

Log into your ticketing platform at least 15–30 minutes before the presale starts.

✅ Have Your Code Ready

Keep the presale code copied and ready to paste instantly when prompted.

✅ Be Flexible with Seating

If your first choice is gone, consider nearby sections or slightly higher price points.

How Ticketing Platforms Handle Presales

Major ticketing platforms use algorithms to distribute access, sometimes via virtual queues or lotteries. Some now even implement systems like “verified fan presales,” where interested fans register in advance and are randomly selected to get codes.

Platforms like:

• Ticketmaster (uses Verified Fan)

• AXS

• Live Nation

• See Tickets

…all offer presale options with various levels of control and fairness.

What Happens After the Presale?

Once a ticket presale ends, any unsold tickets roll over to the general sale, usually held a few days later. Sometimes, tickets sell out during presale and never even reach the general public—especially for mega artists or limited-seating venues.

Final Thoughts: Are Ticket Presales Worth It?

If you’re a dedicated fan, absolutely. Presales give you an edge in a high-demand environment, especially when it comes to concert tickets or high-profile events. With a bit of preparation—like signing up for mailing lists, securing a valid credit card, and staying organized—you can dramatically increase your odds of scoring great seats.